Client:

Ephraim Bugumba is a singer/songwriter and refugee of the 1999 Congolese massacre. His family spent years living nomadically, finding solace and comfort in the spiritual hymns they would sing after sundown. They made it to South Africa where he grew up and came to America on a Human Rights Visa at 16 years old. Shortly after the start of quarantine, Ephraim posted a TikTok about his life story that went viral and now has over 1.8 million views.

Problem:

As an up and coming Indie Artist, Ephraim needed a fresh rebrand and website that would place him on the map in the music industry.

Goal:

To make the Ephraim Bugumba brand impactful & recognizable to potential music labels & future collaborators via digital channels.

Role:

‍Creative Direction, Design Direction (Brand + Web), Execution.